How to add an agency to your Facebook ad account in 2020

Great! You’ve decided to get someone onboard to help you out with your Facebook ads and marketing campaigns. You thought that was the tricky part? Buckle up and get ready to add an agency to your Facebook ad account. Don’t worry, though, you’ll only have to do this once.

First, why? Your Facebook ad account is where your business’ ad campaigns are created and reports are generated. Within this section, you can set up an agency as an admin of your Facebook ad account. They will be able to create and edit ads throughout their lifecycle, should they need to, and provide you with stats as the campaign runs.

It’s a team effort between you as the Facebook ad account owner and the new agency to get everything set up and running smoothly. Here is a fast step-by-step process to follow:

1. Go to your business' Facebook Business Manager

2. Select the ad account you’re wanting someone to access

3. Select Business Settings in the top right corner

4. In the menu on the left, under Accounts, select Ad Accounts. This is where you will add the person or agency you’re working with.

5. Select the ad account you want someone to access

6. Select Assign Partners

   1. If you know the agency’s business ID, select Business ID and enter it in. Switch on the appropriate toggles and select Next.

   2. If you don’t know the agency’s business ID, select get link to share, switch on the appropriate toggles, and copy the link. Send this to the agency to finish the process.

It’s in the agency’s court now to finish off the process. Once it’s all set up your new administrator will be able to set up ads and campaigns for you.

No doubt these steps will be changed by Facebook in the future, so I’ll keep an eye on this for you and bring you any new updates or steps as they arise. Keep an eye out for more handy setup steps and tips!